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National Repository of Grey Literature

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	Taxation of Electronic Store Vacková, Radka ; Rollerová, Martina (referee) ; Kopřiva, Jan (advisor) The main aim of the bachelor’s thesis is tax optimization of electronic store, which brings the minimum paymant labilities to it’s owner relating to the operation of this electronic store. Detailed record
	Taxation of Electronic Store Vacková, Radka ; Rollerová, Martina (referee) ; Kopřiva, Jan (advisor) The main aim of the bachelor’s thesis is tax optimization of electronic store, which brings the minimum paymant labilities to it’s owner relating to the operation of this electronic store. Detailed record
	Running an online store Soukup, Milan ; Střížová, Vlasta (advisor) ; Bardún, Adam (referee) This diploma thesis is focused on running an online shop in the Czech Republic. Online shopping is the fenomenon of modern age and had a strong infulence on consumer behavior. Customers can browse shops and order from shops all over the world at any time of day. In the first part of this work I am presenting theoretical background and basic principles on which online shopping is founded. I am also exploring its benefits, risks and possible limitations. Next, I am exploring the current situation of online shopping in Czech Republic and the prerequisites for further development. In the second part I am focusing on activities that are integral to the area of online shopping. This includes advertising systems, choice of software implementation, payment system, marketing campaigns or goods distribution. I am comparing possible options for every one of these areas and I am also suggesting advice tailored for different kinds of businesses. The overall aim of this work is to use my own experience to create a comprehensive guide on running an online store.. Detailed record

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